Your growth engine runs on experiments—if you can see them.

The Reality

Tests sprawl: landing pages in Webflow, email subject tests in ESPs, creative split tests in ad platforms. Results end up scattered across Sheets and slides.

How AI Fixes It

  • Experiment index: auto-detects test name, hypothesis, metrics.
  • Variant parser: captures copy, layout, and creative differences.
  • Stats view: p-values, lifts, confidence intervals (or Bayesian posteriors).
  • Learning library: searchable by funnel stage and audience.

Steps

  1. Search: type:ab-test channel:email OR paid date:Q3
  2. Open Experiment Card → see variants A/B/C and outcomes.
  3. Publish Golden Learnings to your CRO playbook.

CRO Wins

  • −50% analysis time.
  • +20% test velocity.
  • One canonical source of truth.

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