Your growth engine runs on experiments—if you can see them.
The Reality
Tests sprawl: landing pages in Webflow, email subject tests in ESPs, creative split tests in ad platforms. Results end up scattered across Sheets and slides.
How AI Fixes It
- Experiment index: auto-detects test name, hypothesis, metrics.
- Variant parser: captures copy, layout, and creative differences.
- Stats view: p-values, lifts, confidence intervals (or Bayesian posteriors).
- Learning library: searchable by funnel stage and audience.
Steps
- Search:
type:ab-test channel:email OR paid date:Q3 - Open Experiment Card → see variants A/B/C and outcomes.
- Publish Golden Learnings to your CRO playbook.
CRO Wins
- −50% analysis time.
- +20% test velocity.
- One canonical source of truth.
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