Find Renewals at Risk: Low Usage + Open Escalations

Churn doesn’t happen overnight — the signals do.

The Hidden Danger

Customers go quiet. Usage slips. Tickets pile up. By the time the renewal date appears, it’s already lost. The data existed — it just wasn’t in one place.

The Manual Way (Slow & Risky)

• Export product usage & MAU/WAU reports
• Cross-check open tickets and escalations
• Skim QBR notes for “risk” language
• Guess which accounts need save plays first

The AI Way (Fast & Proactive)

• Signal fusion: combines usage drops, ticket severity, and sentiment from emails/QBR notes.
• Intent detection: flags “evaluating alternatives,” “budget cuts,” and “not seeing value.”
• Play recommendations: suggests adoption campaigns, exec alignment, or service credits.

3-Step Workflow

1. Search: renewal:next-90d risk:usage-drop OR escalation:open
2. Open Risk Dashboard → see owner, severity, last touch, and playbook.
3. Click Launch Save Play → auto-draft email + book exec sync.

Impact

• −35% churn on targeted segments
• +22% on-time renewals
• Fewer end-of-quarter fire drills

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